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Where is China's icebox industry going?
Post time:2017-07-18   Hits:1479
      China's home appliance market is surging and changing. Following the new round of color TV wars, fridge wars, VCD wars, people are concerned about the current hot-selling refrigerator industry where to go?
      Successful development of Shun-xue freezer has won the favor of the market and laid a solid foundation for the development of China's freezer industry. The ice-box industry has an annual output and sales of more than 1.6 million sets, the market demand is strong, and make the entire Chinese household appliances industry eye-catching.
      China's icebox industry can be seen at the same time and is taking the lead. Since the 1990s, the rise of the tertiary industry, especially the catering and cold food industry, has provided an opportunity for the great development of the freezer industry, thus enabling Chinese manufacturers to establish their own advantages before foreign enterprises enter the Chinese market.
      To develop firmly in an industry, we need far-sighted leaders, such as the color TV industry Changhong, refrigerator industry Rongsheng. In freezers, display cabinets, island cabinets, refrigerators, is by Shun Xue Group, the pioneer of the industry, leading the industry forward, supporting the market competition pattern. What is the next development trend of the icebox industry?
      Product technology. At present, China's freezer technology has become the world's leading edge, but also accelerated the transformation from technological advantages to product advantages. The State Economic and Trade Commission attaches great importance to scientific and technological research in the field of freezers. Shunshui Scientific and Technological Development Center, which mainly focuses on research, development and storage of freezers, has been recognized as the technological development center of enterprises, thus strengthening the research on high, precise, cutting-edge and new refrigeration technologies and driving the innovation and development of the overall level of the freezer industry. It is precisely this technology development center that, according to the different needs of the market, has successively developed ten series of products, such as cold, hot and wide temperate zone, commercial fluorine-free display, multi-purpose refrigeration and refrigeration, household refrigeration display and so on. The specifications have risen from 46 to 560 liters, from the smallest in the country to the largest in the country, thus forming product advantages and occupying the freezer market in an all-round and meticulous way The field. It is worth mentioning that Shun-xue freezer first realizes the optimal matching of the whole machine in technology, and its important technical indicators, such as heat preservation and energy saving, have reached or exceeded the international leading level in the 1990s. The advanced level of scientific research has made the Shun Xue group highly valued by international companies. High-tech products brought by science and technology, diversification, has become the mainstream of the refrigerator market, but also greatly broadened the choice of consumer space.
      The price is rationalized. In the quality war of the last few years, Shun Xue Ice Cabinet rapidly expanded its market share by relying on high quality. In order to further expand its advantages and strive for excellence in quality and management, Shun Xue Ice Cabinet passed the double certification of ISO 9001 international quality assurance system and ISO 14001 international environmental management system, and obtained the pass to enter the international market. And then the price war eliminated some of the weak manufacturers, more urged the freezer manufacturers to strictly manage, save energy, reduce costs, while substantially conceding to consumers, indicating that the freezer industry has entered a stable mature period, the price has become reasonable. But there are also some manufacturers, on the one hand, because of the high cost of technology, management and marketing, on the other hand, aiming at the consumer's "high quality and high price" mentality to adopt high-price strategy, trying to improve the brand image and seek high profits. For consumers, high quality and high price is a good wish, but can it really buy quality? I'm afraid no one can guarantee it. With the maturity of Chinese consumers' purchasing psychology, the rationalization of prices will become the trend of the times. The success of Shun Xue's "high-end products and mid-range prices" strategy is precisely that.
      Forceful explanation.
      Market branding. Over the past few years, the market competition, ice cream industry has cultivated a number of famous brands such as Shun Xue. "Shun Xue" has been recognized as a "well-known trademark in China", which is the highest honor for the ice-box industry. It makes the ice-box become the third kind of household electrical appliances with well-known trademark after color TV and refrigerator. It reflects the great expectation of the government departments and the market on the ice-box industry, which has a bright future. According to market research, several famous domestic brands occupy more than 90% of the market share, which shows that the brand in the minds of consumers. Among them, Shunshui Group attracts agents from all walks of life to cooperate with its good brand reputation and strong scale strength.
      From the perspective of market prospects, with the development of commercial and service industries, as well as the entry of refrigerators into the family, the refrigerators industry will continue to maintain a steady upward trend in the next few years, and competition will become more rational, China's refrigerators have gradually matured and entered a new period of development. However, it should be seen that foreign brands will bring new shocks to the freezer market, and the market will show a competitive pattern of domestic brands and foreign brands. Whether the "Shunshui" and other major manufacturers will launch a new round of commercial warfare against foreign brands, like the color TV industry in those days, people will wait and see. In a word, after the baptism of market competition and the practice test of consumers, China's freezer industry will enter a new and higher level of development stage.

Qingdao ShengXueEr Electric Appliance Co., Ltd.

Contact: Gao manager   TEL:0532-83533796|0532-83533799 Email:115462222@qq.com

Address: Beian Industrial Park, Jimo City, Shandong Province Manage



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